As Retail Design and Visual Merchandising Executive for L'Oréal Groupe (July 2024 - Present), working on Armani Beauty at the start and subsequently adding Shu Uemura to my portfolio, the design and execution of all physical sales channels would fall under my care in both the Malaysia and Singapore markets.
Other than design, the CAPEX, annual budget and spending of the brands for physical channels are controlled and planned, together with the maintenance and upkeep of stores.
Free-Standing, Department and Temporary Stores
Armani Beauty, MidValley KL
Store planning usually starts 6 months before the opening. The weight of business per axis of the brand comes into consideration when allocating the zoning of each product range within the store,with the storage capacity required also in mind.
Podiums, Pop-Ups and Launchpads
Armani Beauty 2025 New Year Podium, TRX
Every event and launch has to be impactful, while still being in-line with the proper branding and DNA across all touchpoints and locations in that period of time. With the cohesion of the brand image across mulitple channels, a solid impression of what the brand comes off as can be imprinted in peoples’ minds.
